What Is Google Maps Marketing?
Google Maps Marketing is nothing but using Google Maps’ functionality to make your business easier to find on Google Maps when a potential customer searches for a keyword related to your business. Simply put, it is to make your business listing appear on Google Maps when somebody searches for a keyword related to your products or services.
How Does It Work?
Google Maps Marketing search engine results pages (SERPs) often display local maps listings based on users’ location and keyword search. For example, if a user searches for “Plumber” in Jersey City, New Jersey then Google will display geographically-relevant results with the local map. Whether or not the user is based in Jersey City, NJ, because they used a geo-modifier in the keyword query, Google rendered the following local SERP (below)
What's The Marketing Value in Google Maps Local SEO?
Local SEO is an effective way to market your business online. It helps businesses promote their products and services to local customers at the exact time they’re looking for them. Local SEO uses a variety of strategies — getting your site ranked on search engines like Google, business directories such as Yelp, Superpages, Foursquare, Yellowbook, Google My Business listing, Bing Places for Business page, localized content on your website, online reviews and other strategies. Millions of customers use local search every day to find the best local businesses in their area. You can help increase your chances of getting found by these potential customers, by working with Show Up Local.
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THE BENIFITS OF MAPS MARKETING AND LOCAL SEO
Ability To Draw Locals
Listed On Google My Business
Second, to get listed on Google Maps you may wish to get listed on Google Places for Businesses. Like many other services from the search engine giant Google, Places for Businesses is an amazing resource for small to medium size businesses to get listed.
When someone looks for a service, the first place they’ll head to is Google. Claiming your business online means that potential customers can easily access information about your location, price, contact information, and more. This helps to build trust especially if you provide business services to the locals.
Unlike many traditional forms of advertising, Google Maps marketing allows you to promote your business specifically to people searching for the services that you offer, in the location you offer them. This is intent-based marketing and it can be a very powerful strategy if growing your business matters to you.
Connect With Local Customers
Being on Google helps people find, share, rate, and recommend your business to their friends, and people across the web. Places for Business lets you see what people are saying, and respond to customer reviews.
Offer Google Map Directions
Third, by having your business listed on Google Maps, you can actually offer Google map directions to people who wish to visit your office or store and do not know exactly how to reach you
Exclusive Online Presence
First, by listing your business on Google Maps, you are getting an exclusive online presence showing where your business is based and this means people get to know you. When people (think; consumers/prospects/businesses) use Google Maps and hover over the streets or specific areas where your business is located, they learn about your presence. It’s just one of the many ways you can drive awareness of your company.
Google Maps Marketing
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