What Is Google Maps Marketing?

Google Maps Marketing is nothing but using Google Maps’ functionality to make your business easier to find on Google Maps when a potential customer searches for a keyword related to your business. Simply put, it is to make your business listing appear on Google Maps when somebody searches for a keyword related to your products or services.

How Does It Work?

Google Maps Marketing search engine results pages (SERPs) often display local maps listings based on users’ location and keyword search. For example, if a user searches for “Plumber” in Jersey City, New Jersey then Google will display geographically-relevant results with the local map. Whether or not the user is based in Jersey City, NJ, because they used a geo-modifier in the keyword query, Google rendered the following local SERP (below)

What's The Marketing Value in Google Maps Local SEO?

Local SEO is an effective way to market your business online. It helps businesses promote their products and services to local customers at the exact time they’re looking for them. Local SEO uses a variety of strategies — getting your site ranked on search engines like Google, business directories such as Yelp, Superpages, Foursquare, Yellowbook, Google My Business listing, Bing Places for Business page, localized content on your website, online reviews and other strategies. Millions of customers use local search every day to find the best local businesses in their area. You can help increase your chances of getting found by these potential customers, by working with Show Up Local.

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Ability To Draw Locals

Google Maps Marketing
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Benefits Of Having A Google My Business Page

  • Showing up for many searches that is related to your business.
  • Boost the click volume for searches that are related to your business
  • Add more reviews to your listing.
  • Increase Local Visibility

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